Google AdSense
|
|
|
First and foremost let me say that we do not in any way represent Google. We have seen the evolution of the Google AdSense program, and through our own experience, have built a knowledge base about what works and doesn’t work in terms of the AdSense program. With that being said, lets examine this Internet advertising powerhouse known as Google AdSense.
The Google AdSense program is the most popular ad program today for webmasters. Online advertising, if done properly can make a webmaster very wealthy. But why do most webmasters make very little money from the Google AdSense program. Many webmasters believe that all you need to do is put up some AdSense ads on your sites and sit back and let the money come in. This is not the case. To make a lot of money from the Google AdSense program, it takes an enormous amount of work, mixed with a lot of thinking, and study and then study some more in terms of what works for other people and what does not work. No free lunch here.
The starting point, before putting up any site where you want to run Google AdSense ads, is to create the premise that the reason you are building a site is not to run Google AdSense ads, but rather the first and foremost reason should be that you want to provide a source of information to the public. You want the visitor to your site to have some benefit from reading your content. This is true for a commercial site where a product or service is being sold, and it is true for a purely informational site. The point being, put your visitor first, and oh, by the way, lets put some AdSense ads on the page. Once this is set in your mind, then you can do the proper keyword research. Lets look at what this keyword research should consist of.
In terms of keyword research, first you need to make sure that people are searching on the search engines using the primary keyword phrase that you selected for your site. And by the way, you should select a keyword phrase and not a keyword simply because a keyword phrase will have less competition among other websites.
After you have selected a keyword phrase then you want to know to what degree is there competition among other websites. You can do this by simply performing a search query at Google, since most people use Google when using a search engine. Look at the top of the search result page and Google will tell you how many other sites in their database have that keyword phrase. You want this number to be as low as possible.
You then need to find out if there is high competition among advertisers for that keyword phrase. Or another way of looking at this aspect is what is the cost advertisers will pay per click (CPC). More competition, higher cost per click the advertiser must pay, and more money to Google and you the publisher.
To assimilate data pertaining to the number of people searching using a particular keyword phrase and to find out what the CPC is you can use the following sites:
Google Adword Traffic Estimator
Digital Point Keyword Suggestion Tool
The next step is to drive traffic to your sites. There is copious amounts of information online about how to drive traffic to your sites.
In summary, to make money from Google AdSense you need to do the following:
1) Produce sites which provide a benefit to the public. This means provide unique content and following Google’s guidelines for webmasters.
2) Make sure people are searching using the keyword phrase you selected for your page. If say only 30 people are searching using your keyword phrase, then your effort is futile. Go to the Digital Point URL mentioned above for this information.
3) Make sure that competition among other websites is not to high. Again, your effort is futile if your site can never be found from a search engine query.
4) Make sure that there is plenty of competition among advertisers for your keyword phrase. This is another way of saying that you need to make sure that the cost advertisers pay per click is high (CPC).
5) Drive traffic to your sites. There is enough information on how to drive traffic to your site to fill an entire page, and therefore another article. Information about how to drive traffic is readily found online. First and foremost is to do rank well in Google, Yahoo, and MSN. Again, information on this is readily available online.
Even after doing all of this work, there are still some sites that just do not seem to do well in terms of the click-through-rate for AdSense ads. The determinants in terms of whether or not an individual will click an ad are numerous. The whole process of getting a pair of eye balls to an ad and then he/she decides to click it is part art and part science with psychology thrown to the mix. I have only discussed the technical aspects. What about the psychological aspect.
One determinant in terms of whether or not a visitor clicks an ad is what type of mood they are in. This is why some websites do better then others in terms of the click-through-rate for AdSense ads. Two types of sites which produce the highest click through rate are:
1) Sites where people want to buy products and or services.
2) Informational sites which may lead an individual to buy something. Some examples of these sites are sites which have music reviews, sites with video reviews, vacation information sites, medical information sites, and many others. The site does not have to be selling anything directly, but is a good source for information about products or services. Many informational sites can fall within this group.
Google AdSense - Conclusion
We have looked at the technical and psychological aspects of trying to get visitors to click on the Google AdSense ads. Success using the Google AdSense program really comes down to this. Are you willing to put forth the effort and hard work to make it work? Follow the principles presented here and you can become part of the minority of publishers who are doing very well with Google AdSense.
Google AdSense - Videos
Secret to Getting Google Ads FREE just $67
The following is the most current news about the Google AdSense program. This news is updated daily and should be interesting to both the publisher and Internet marketer who needs to keep up with what is happening in the Google AdSense program.
Google AdSense - News
Adsense News
What\\\'s new with Google Adsense?
The Best Way To Make Money Online - PR-GB.com (press release)
The Best Way To Make Money OnlinePR-GB.com (press release), Bulgaria - 1 hour agoAdsense can be very rewarding if you can build and, most importantly, attract traffic to good content websites, but to be reliant upon Adsense means to be …Read full story
What Is The - Search Newz
What Is TheSearch Newz, KY - 7 hours agoI've been a long-time user of Google AdSense and pretty much have it all figured out, I think. Except for a new tab that's shown up: what is the "Allowed …Read full story
Do You Ever Purchase Products when Clicking on Google AdSense Ads? - Search Engine Roundtable
Do You Ever Purchase Products when Clicking on Google AdSense Ads?Search Engine Roundtable - 8 hours agoDo you actually use AdSense and buy products, do you click on the ad and do nothing, or do you ignore the ad altogether? It's a really difficult question to …A Quick and Easy Way to Kill Made for AdSense [...]
Tips on How to Start Making Money With Adsense - PR-GB.com (press release)
Tips on How to Start Making Money With AdsensePR-GB.com (press release), Bulgaria - 2 hours agoAdsense is really making a huge impact on the affiliate marketing industry nowadays. Because of this, weak affiliate merchants have the tendency to die …Read full story
Google Adsense Basics - PR-GB.com (press release)
Google Adsense BasicsPR-GB.com (press release), Bulgaria - 2 hours agoIn this post we will go over the layout for your pages and discuss why they are a key part of your Adsense earnings. With AdSense you can place up to 3 ad …Read full story
More Competition For IPTV: HP Launching Next.TV - TechCrunch
More Competition For IPTV: HP Launching Next.TVTechCrunch, CA - 9 hours agoRex Wong, the former CEO of Applied Semantics (later Google Adsense), is the CEO of Dave Networks. Wong previously expressed a desire to do for video what …Read full story
How to Avoid Web Traffic Disasters, Part 9 - PR-GB.com (press release)
How to Avoid Web Traffic Disasters, Part 9PR-GB.com (press release), Bulgaria - 2 hours agoWhether it’s private banner ads, sponsorships or AdSense - it’s sure to generate you some money on autopilot. And if you’re already doing it - do more of it …7 Most Popular Online Make Money From Home Models PR-GB.com (press release)all 2 news [...]
Taiwan market: Yahoo! launches new online keyword-search … - DigiTimes
Taiwan market: Yahoo! launches new online keyword-search …DigiTimes, Taiwan - 10 minutes agoKimo's keyword-search advertising system is targeted at the increasing competition from Google's AdWord and AdSense, according to the Chinese-language …adsense - Google News Read full story
How making more than Pennies with Google Adsense, and a Beer - PR-GB.com (press release)
How making more than Pennies with Google Adsense, and a BeerPR-GB.com (press release), Bulgaria - 13 hours agoMany people have been highly successful making money with Google’s Adsense, some actually make thousands of dollars per day. But there are many strugglers …Read full story
Nate Westheimer: How Sites Like Silicon Alley Insider Can Make Big … - Silicon Alley Insider
Nate Westheimer: How Sites Like Silicon Alley Insider Can Make Big …Silicon Alley Insider, NY - 1 hour agoAlley entrepreneur and SAI contributor Nate Westheimer noticed that we've started running some AdSense ads (right, below, etc. …Read full story
E-Book Library Online Business Opportunity Website Launches - Free press releases (press release)
E-Book Library Online Business Opportunity Website LaunchesFree press releases (press release), UK - 5 hours agoAlso, their money-making website is further enhanced through the use of eBay, Google Adsense and affiliate marketing making it very profitable It has been …adsense - Google News Read full story
Does Google Sponsor Your Website if You Run Google AdSense? - Search Engine Roundtable
Does Google Sponsor Your Website if You Run Google AdSense?Search Engine Roundtable - 8 hours agoCan you call Google a "sponsor" of your website if you opt in for Google AdSense? A DigitalPoint Forums member presents that question. …Read full story
8-Point Checklist & Useful Hotlinks — How to Improve Your … - MarketingSherpa.com (subscription)
8-Point Checklist & Useful Hotlinks — How to Improve Your …MarketingSherpa.com (subscription), RI - 4 hours agoUnless your business model is driven more by external banner advertising (or AdSense revenue) than it is by whatever else you hope visitors will do on your …Read full story
Allowed sites now an option in AdSense
When I did my presentation at SES San Jose a few weeks ago, I added a new section on protecting your AdSense account. And one of the things I mentioned was the potential for someone to take your AdSense code…
Read full story
Allowed sites now an option in AdSense
When I did my presentation at SES San Jose a few weeks ago, I added a new section on protecting your AdSense account. And one of the things I mentioned was the potential for someone to take your AdSense code…
Read full story
Blended Google AdSense Creative - AffiliateTip.com
AffiliateTip.comBlended Google AdSense CreativeAffiliateTip.com, NJ - 6 hours agoBy Shawn Collins I was just looking through some pages on one of my sites, and I noticed some interesting ads displayed by Google AdSense. …Read full story
How Marissa Mayer Almost Killed AdSense (Kind Of), and More - Google Blogoscoped
How Marissa Mayer Almost Killed AdSense (Kind Of), and MoreGoogle Blogoscoped - 8 hours agoNote this was before Google had AdSense. Marissa was in for a surprise the next morning checking the prototype, and immediately wanted the ads to be taken …Read full story
Profiting from Adsense - Promotion World (press release)
Profiting from AdsensePromotion World (press release), CA - 12 hours agoby Gabriel Clyde You've probably heard a lot about Google AdSense, but you may not know just what it is. Well, for one thing, it's one of the hottest new …Read full story
Google wants to patent mobile commerce - Register
Google wants to patent mobile commerceRegister, UK - 8 hours agoThe idea is to create a mobile platform for Google's core advertising business: think of an OEM-able Sidekick with always-on AdSense. …Now Google targets mobile payments Mobile EntertainmentPay with your mobile using Google Gpay TechGoogle patents "GPay" SMS payment system Pocket-lint.co.ukall 4 news articlesRead full story
Google News hosting AP content - Bigmouthmedia News
Bigmouthmedia NewsGoogle News hosting AP contentBigmouthmedia News, UK - 8 hours agoGoogle recently announced a deal with the news provider CNN.com which will see the search engine's AdSense advertising programme delivering site-targeted …Read full story
Video:Google AdSense Steps to Success
The Unofficial AdSense Blog
Independent Advice And Tips About Google AdSense
Whitehat VRE Intermission
In case you’re wondering, I’m not dead… my wife and I made the mistake of walking into an open house shortly after I started the Whitehat VRE series and the short story is that we ended up buying that house and have been frantically preparing our own house for sale. It went on sale yesterday, [...]
Whitehat VRE Empire: Creating the First Site’s Content
At this point we’ve created the skeleton for the first site in our whitehat virtual real estate empire. Now comes the hard part — adding some real content!
Simple Stuff First
When I deploy a new site, I like to flesh out the simple stuff first, including:
the home page;
the about/contact page;
the privacy policy; and
common page elements.
I do [...]
Whitehat VRE Empire: Building The First Site
If you’ve been following along, you know it’s time for us to build the first site in our VRE empire. You need to have chosen a topic that interests you and has some (but not necessarily much) commercial viability.
The topic I’ve chosen for my first site is adult braces. Like many people, I had braces [...]
Whitehat VRE Empire: The First Site
Time to get started with building our VRE empire! That means creating the first site.
What’s Your Passion?
You’re probably expecting a long thesis on keyword research and finding the best niche for your empire. But that’s not at all what we’re going to do.
The first site in your AdSense network should be about a topic that’s [...]
Whitehat VRE Empire: Why Multiple Sites Make Sense
As we get started with building our virtual estate empire, we have to ask ourselves this question: Do we build a network or small sites or one or two really large sites?
The answer is that it’s better to create a network of sites. There are several reasons for this, but the most important reason is [...]
Whitehat VRE Empire: Preliminaries
Time to embark on our whitehat virtual real estate (VRE) adventure. The goal is to create a profitable network of AdSense sites with additional monetization via affiliate links where appropriate.
Let me state at the outset, however, that I make no guarantees as to how well such a “VRE empire” will do, there are simply too [...]
Building a Whitehat Virtual Real Estate Empire
As I mentioned not too long ago, I’m returning this blog to its original purpose as a purveyor of AdSense help and information. My laptop problems have distracted me as of late, but I can finally move forward with a new series of posts.
I’m calling this series “Building a Whitehat Virtual Real Estate Empire”. Essentially, [...]
PortableApps Saves My Bacon
This post is a big, public “thank you” to the folks behind PortableApps, a suite of open-source software (including Firefox and Thunderbird) that have been modified for use on removable media.
As you know, my HP notebook recently became unusable due to a motherboard problem. The data on the drives was fine, though, so I purchased [...]
Google Updates AdSense Program Policies
Google just announced a series of changes to the AdSense program policies. Some of the changes are cosmetic — they cleaned up the policy page to make it easier to find information about what’s acceptable or not acceptable. They also clarified some of the vagueness around encouraging clicks and such — read the Inside AdSense [...]
AdSense CPA Peformance Trends
If you feel I’ve been neglecting you, it’s because my HP laptop is officially on the fritz due to a motherboard problem that many others have encountered. My life as an Internet marketer is on that laptop, so it makes it hard to do some things. The data’s fine, but it’s hard to use it [...]
AdSense Competitive Ad Filter Size Increase
Catching up on some AdSense news, been pretty busy lately. The big news that will make some publishers very happy is that Google has increased the number of URLs you can add to the competitive ad filter from 200 to 500.
The AdSense competitive ad filter lets AdSense publishers exclude specific ads from appearing on their [...]
Into Your Hands - New Music Site
And now, as Monty Python says, for something different… my grandmother passed away a couple of weeks ago and it inspired me to finally go ahead with a project I’d been thinking about for many years now. The result is Into Your Hands, a showcase of sacred and spiritual music written by yours truly. I [...]
Take the Twitter Pledge
Twitter is a neat platform for sharing ideas and news, but it’s being overwhelmed by personal nonsense and marketing pitches. If you’re a Twitter user, you can help the situation by taking The Twitter Pledge:
“I pledge to only write informative or funny tweets and to refrain from posting irrelevant personal details.”
Read how you can help [...]
Google AdSense and Google Analytics Integration Guide
Google Analytics is a free service that lets you gather and analyze website traffic statistics. Answers to questions like Where does most of my traffic come from?, Which keywords are generating the most traffic? and How long do visitors stay on my site? can be answered using Google Analytics.
Not that long ago, Google allowed you [...]
Google In Talks To Buy General Motors
In a surprising turn of events, Google today revealed that the search giant is in talks to buy majority control of beleaguered auto manufacturer General Motors, which it plans to rename Google Motors.
“It’s become clear to all of us at Google that the auto industry is a major driver of the economy and that we [...]
AdSense Video Units Are Dead
My grandmother died last week (not unexpectedly) and while I’m still sorting through the event and will have something to say about it later, I thought I’d discuss some recent AdSense news.
The big news is that AdSense video units are being discontinued at the end of next month (April 2009). Google refers to it as [...]
Eric’s Google AdSense Tips For $10
Doing a bit of housecleaning… if you’re looking for a comprehensive set of AdSense tips, techniques and strategies, you can now purchase my Uncommon AdSense ebook for only $10. And as bonus you get my special report on understanding the AdSense patent. Over 100 pages of useful information for only $10, a real steal!
Visit UncommonAdSense.com [...]
Follow Me On Twitter
You can follow me on Twitter here: Eric Giguere on Twitter.
Unlike half the world, I promise not to post inane tweets every five minutes or so. I’ll try to be informative or humorous. Twitter’s a cool idea, but it also globalizes stupidity. Before, only your friends and acquaintances knew you were stupid. Now the whole [...]
Mastering the Google Ranking Bounce
As I’ve argued before (see It’s All About The Traffic, Stupid!), you need traffic to make money with a website. It doesn’t matter if you’re monetizing with AdSense, affiliate offers, CPA offers, or some other advertising system — no traffic, no conversions; no conversions, no money.
One way to get traffic is to show up in [...]
Changes Afoot at MEMWG
I’ve been reviewing things I’ve been doing lately and I’ve concluded that I’ve strayed too much from my core mission of AdSense coverage on this blog. As of today, then, I’m stopping any reviews of things that aren’t directly related to the Google AdSense program. Most non-AdSense discussions will also stop, although I can’t guarantee [...]
Powered by FirstRSS Plugin
